As the owner of a website, one of your
biggest fears is likely the thought that your work gets altered or removed
because of a hacker. You worked hard to create your brand and website, so you
must protect it from hackers who want to steal it, change it, or mimic it. It’s
also essential to make sure the websites you visit are safe and ensure that
your site is safe from hackers.
Of course, you should always back up your
files to have something to go back to if a hacker does steal, remove, or alter
information. Backing up your files can also be helpful for other reasons. You
can find many other ways to protect yourself, as well.
Security
Plugins
Once you have updated your website and run
virus scans and malware scans frequently, you can also use plugins to enhance
your website’s security. These plugins are designed to actively prevent hacking
attempts.
While you can find plugins for a variety of
site hosts, consider WordPress as an example. It offers a variety of free
plugins to boost security, including Bulletproof Security and iThemes Security.
The products focus on finding security vulnerabilities in your platform and
foil additional hacking attempts that threaten your site.
Alternatively, you can use SiteLock, which
is suitable whether you run HTML pages or have a CMS-managed site. SiteLock
doesn’t just close your website’s security loopholes. It also monitors the site
daily and looks for everything, including vulnerability identification, malware
detection, and active virus scanning, among others. If your company relies on
its website, you may want to consider a subscription-based product.
HTTPS
Consumers have long been taught to look for
that green ‘https’ in the browser bar before they provide any sensitive
information, including credit card numbers, social security numbers, and even
contact information. Those five letters are critical shorthand that screams
hacker security because they signal that it is okay to provide sensitive
information on that webpage.
July 2018, Google Chrome released a new security
update that alerts visitors to your website that your site doesn’t have an SSL
certificate installed or updated. The SSL certificate is essential because it
helps secure information transfers, such as personal data, credit cards, and
contact information between the server and your website.
Search engines now focus on website
security more now because they want their users to have a safe and positive
experience while browsing the web. Along with such, a search engine has the
right and ability to rank your site lower in the SERPS if an SSL certificate
isn’t available.
That means if you have an online store or
your site requires visitors to provide sensitive information, you must purchase
an SSL certificate. The cost is minimal, but you get more encryption and an
extra level of security; customers automatically feel more trustworthy about
such a website and the company behind it.
Updated
Platforms and Software
The easiest way to protect your site from
getting hacked is to ensure that all aspects of your website are updated
frequently, including installed scripts, plugins and apps, and your entire
content management system. Most of these tools use open-source software, so the
codes are easily accessible to developers and malicious hackers. Hackers can
look for any security vulnerabilities and take control of your website by
exploiting the script or platform weakness.
For example, if you’re using WordPress to
build your site, the WordPress installation and all third-party plug-ins that
were installed can have vulnerabilities and be more open to cyber attack. You
should always ensure that you have the newest platform and script versions
installed to minimize your risks, and it doesn’t take much time to complete.
Secure
Passwords
It’s tempting to choose a password that is
easy to remember, and the most common password is the numbers from one to six.
Some websites and hosts require you to have special characters, capital
letters, and more, but ‘1!2@3#’ is still pretty easy to guess. Make sure that
you choose a truly secure password. You can download a password generator to help
you. Plus, the passwords can be stored in a password storage location, which
requires you to remember one password and have access to them all.
It’s also essential that anyone else with
admin capabilities to your site has a strong password. Make sure that there are
requirements in terms of characters and length people must incorporate so that
they become creative and have a stronger password.
Parameterized
Queries
A common website hack includes SQL
injections. An SQL injection happens if your URL or web form parameter allows
outside users to input information. If the field parameters are too open,
someone can insert codes into them that give access to your database. You can
take many steps to protect your site from SQL injection hacks, such as using parameterized
queries, which ensures the code has specific parameters so that hackers can’t
mess with it.
SEO Black-hat Methods from Which to Stay Away
SEO
Black-hat Methods from Which to Stay Away
For many, SEO is a lawless territory where
some search engine optimization experts tell you it’s okay to improve rankings
using any means, including the use of questionable practices, usually referred
to as black-hat SEO.
While you may believe these so-called
experts, search engines do police the methods that people use to promote
websites. If they find out that you have used tactics that don’t follow their
guidelines, your site could get penalized or banned from the SERPs altogether.
For the sake of your best practices, marketing, and website, you want to avoid
getting banned and penalized at all costs.
What
Is It?
Primarily, black-hat SEO involves practices
that improve website and page rankings by doing something that violates the
terms of service of the search engine. These techniques can work in the short
term, but using them long-term can have serious consequences. Plus, many search
engines and other business owners consider black-hat techniques to be
unethical.
However, you do have techniques available
to you that improve SEO without violating the search engines guidelines. As
long as the strategies you choose are considered appropriate, it is acceptable
to use these strategies and encouraged. Any tactics that follow the terms of
service for the search engine are called white-hat SEO.
Why
Is it Bad?
Black-hat SEO is usually utilized to boost
pages that don’t have value to the readers. Common black-hat techniques impress
the search engine’s robots but don’t provide relevant or useful content to
human readers. Along with such, search engines fight such tactics because the
goal of the search engine is to provide people with helpful content.
Utilizing black-hat SEO techniques doesn’t
mean your content is not relevant; it just means you’re breaking the rules and
cheating. Of course, many people do it for years without getting caught, but
search engines are cottoning on to these tricks, which can cause your website
to get in trouble. In most cases, people who provide useful content to users do
not have to resort to unethical techniques.
Black-hat
Tactics to Avoid
The tactics listed here can get your website
banned or penalized. While some techniques are highly technical and aren’t
likely to be used by the average website creator, you should also ensure that
hired help do not use these tricks.
Keyword
Stuffing
You’ve heard of it before because it’s a
common black-hat technique for SEO. You have a list of keywords that potential
clients are likely to search for, so your next step is naturally to add the
keywords in as much as possible. Most people think that the more they include
these keywords, the higher they will rank on Google, and clients will be able
to find you easily.
While that has worked in the past, the
content must be natural and read easily. Too many keywords can make it
challenging for people to understand it, which means they won’t find the
information helpful and aren’t likely to utilize your services or products.
It is highly annoying when you’re faced
with the same keyword many times; readers become confused or irritated and are
likely to abandon the page. The style sounds robotic, and the content has no
flow, which hurts credibility. Plus, the search engine is likely to catch the
keyword stuffing, which hurts your ranking.
Hidden/Invisible
Text
Hidden text is anything that your search
engine views but the readers can’t. Usually, black-hat techniques use hidden
text to include irrelevant or extra keywords to boost the rankings for that
page across other search terms. You can find various methods of adding hidden
text that goes against guidelines. Options can include making the text white
while on a white background, changing the font size to zero, hiding links by
attaching it to a character (such as a period), or using CSS to shift the text
off-screen.
However, that being said, there are times when
it is okay to use hidden text, such as for accessibility purposes.
Link
Exchange/Buying
Google uses inbound links to rank your
page. If more people link to your page, your content must be more relevant.
However, the inbound links have to be natural. You can purchase links to your
web pages, but the search engine does take the context of these links into
consideration. Therefore, if the link source is irrelevant to the site, it can
negatively impact your SEO, which means link buying isn’t the best strategy.
Social
Networking Scams
While it is okay to post links to your
social media page and it’s not a black-hat technique, it isn’t appropriate to
send links in messages and comments to people if it doesn’t have relevant
information attached. In a sense, you are spamming people because you’re
sending them links to your website or pages that they might not want, and you
could get penalized or removed by the search engine because of it.
How to Avoid a Website Migration Disaster
Website
migration is an incredibly detailed process, involving weeks or even months of
preparation and work. Your relaunch should be an exciting time for you, your
colleagues, and your brand. Unfortunately, even small mistakes in website
migration can cause a complete disaster. This can cause your organic traffic to
drop significantly without ever recovering, especially if you do not approach
migration with SEO in mind. Spending some time learning more about migration
can help you avoid these costly mistakes.
What is a Website
Migration?
Migration
is a term used whenever any major changes are made to things like a website’s
location, structure, content, platform, or design. These fundamental changes
can have an impact on the website’s ranking, which is why it is so important to
plan your migration carefully.
You
may need to migrate your website for a variety of reasons. Perhaps you want to
switch domains during a rebrand. Or you might want to start promoting your
brand internationally and have to change the top-level domain. Migration can
also happen if you want to switch from one content management system to
another.
Should You Migrate?
The
decision to migrate should not be made lightly, nor is it appropriate in all
situations. For example, if you are simply switching your logo or changing your
color scheme, you can probably stick with the same platform, domain, and user
interface, making a migration unnecessary. This is particularly true if you are
happy with your domain and content management system.
Migration
can be incredibly useful if you want to do a total rebranding, change corporate
directions, or branch out into other areas. It is also a useful strategy to
employ if you are unhappy with limitations imposed by content management
systems. For example, migration may be the answer if you started out with a
site on a platform like Wix. As your company grows, you may find that you need
more customization than that particular platform can offer. The key to a
successful migration is to carefully plan ahead, take each step as it comes,
and avoid rushing your relaunch.
What You Need to Do
First
While
the specific steps you need to take for your migration depend entirely on your
reasons for relaunching, there are a few general steps that everyone should
take:
Develop a Strategy
.
Think about why you are migrating and how you can best achieve that goal. This helps to keep you on track when you start the practice work involved. Keep the timing involved too. For example, never migrate a site during your peak periods, as this can push customers away.
Decide Who You Need to be Involved
.
If there are multiple people you need to work on the project with you, get them involved as soon as you can.
Speak with Stakeholders
.
Website migration does impact a lot of people. Company owners, marketers, and other stakeholders should be consulted early on in the process to be sure that any major disruptions to the business are minimized as much as possible.
Hire Professionals
.
There is a lot of specialized work that must be done whenever you migrate a website, especially when it comes to UX and SEO. Design changes can have a major impact on search engine result rankings, as well the site’s usability. It is also crucial for you to pay attention to the site’s SEO strategy, so your ranking does not drop. As a result, you should hire as many professionals as needed. Never try to take on a task you aren’t 100 percent sure on how to complete. Hire a pro instead.
Examine Your URLs
.
Spend some time making a list of existing URLs and new ones, setting up appropriate redirects in case any visitors have the page bookmarked. You should also make a list of all backlinks, so they don’t get lost in the migration process.
Keyword Research
.
Now is an excellent time to examine your keywords to see if they are still performing well.
Record Your Metrics
.
You should also take steps to record any metrics. This includes traffic statistics for each page, each post, and each link. You can use this information to compare historic performance to how the site performs once it is relaunched.
Preventing Disasters During
and After the Redesign
Once
you have a plan in place and have informed all relevant parties, you are ready
to start the actual work involved. To avoid any migration errors, be sure to
keep the following advice in mind:
Don’t forget to add web
analytics to each page and test them before launching
Update all meta
descriptions and tags on each page
Include any
retargeting, remarketing, or affiliate codes that were present on your old
site, such as Google Remarketing or an Amazon affiliate code
Examine your content
for internal links and replace them with the new URLs
Test everything
multiple times, on a variety of devices, with multiple browsers to be sure that
your site works as intended
Website
migration can have disastrous results if not implemented carefully. Spending
time thinking about the project, writing out each step you need to complete in
detail, and hiring the appropriate experts in each area is the best way to
ensure this is done successfully.
What is the Best CMS (Content Management System) Platform for SEO?
Having an online
presence is crucial for all brands. Most consumers visit a company’s website at
least once before deciding to buy a product or service from that particular
brand over others. Your website can provide your customers with information
about your industry, a catalogue of products, content information, and more.
However, creating an entertaining, informative, and user-friendly website can
only take you so far – you need to be sure it is reaching as many eyes as
possible if you want your brand to succeed. Choosing the right CMS platform is
a key part of this success.
What is a CMS?
A CMS is a content
management system. This is a software application or series of applications
that are used to create and manage a website. Most CMS platforms are easy to
use without extensive knowledge of coding, making them an incredibly popular
way for all brands to establish a web presence. WordPress is one of the most popular
CMS platforms, though there are others.
Ideally, the CMS
you choose should be easy for you to use without learning how to code. While
you may hire a developer to tweak the site to your particular specifications,
you should be able to routinely post new content without difficulty. The
platform should also offer you with responsive layouts, so your content looks
good regardless of which device your visitors use. Finally, content should load
quickly. Users don’t want to wait around to see what image you have selected or
for the rest of the article to load.
CMS and SEO
CMS platforms can
make implementing good SEO strategies incredibly easy or virtually impossible.
For example, CMS platforms like Wix do not by default give you the ability to
edit or even enter customized meta-descriptions or to access the back end to
give your content alt tags where necessary. This can dramatically impact your
ability to implement the SEO strategies you want. However, other platforms give
you a range of options, organically or through easy to use plugins that allow
you to modify your meta descriptions, title tags, and more without extensive
coding knowledge.
Learning more
about the CMS platforms available to you, along with the benefits and drawbacks
of each one, is the best way to select a platform that you can use to boost
your search engine result rankings.
WordPress
WordPress is
probably the most infamous CMS platform online. Over 75 million websites are
hosted on WordPress’ paid platform, with an additional 40 million hosted on
their free one. Users who opt for the paid platform can benefit from a range of
SEO-related plugins to make implementing you SEO strategy easy. This makes it
ideal for those who want a lot of optimization but have limited CMS maintenance
knowledge. Plugins like WordPress SEO Plugin and Yoast give everyone, even
those who know very little about SEO, the ability to create SEO-enriched posts.
You can select one
of thousands of themes, many of which are responsive, and then tailor them to
fit with your brand’s image or your website’s needs. There are turnkey
WordPress developers who specialize in taking pre-made themes and altering them
for various purposes, so you don’t even need to know how to work with the
backend at all if you prefer to stay out of that end of the business. Once your
site is created, it is easy to log in and update content or create new posts.
If you install a plugin like Yoast, a box appears at the bottom of every page,
giving you quick and easy access to the SEO details for that page. These
plugins even scan the page, letting you know if you have used the keyword
enough, and may even offer you suggestions on how to improve.
There are very few
downsides to using WordPress as a platform, thanks to its ability to be
customized in almost any way you need to suit your brand.
Conclusion: WordPress is one of the best CMS platforms for SEO.
Joomla
Joomla is another
popular CMS, with nearly three million sites being hosted on that platform.
With one-click installation, the process is relatively quick and easy.
Additionally, users can benefit from e-commerce extensions for online stores.
There are also plugins and modules you can use to improve user experience while
on your site.
Unfortunately, it
is not as intuitive as WordPress, which is why many users avoid it. Adding new
posts is relatively easy but amending existing content can be somewhat of a challenge.
There are ways you can optimize your SEO, but it takes extensive knowledge to
do so. Joomla recommends that al new users review its tutorials before trying
to implement SEO strategies on their own. Advanced users may enjoy this
feature, however, as you can easily micro-manage your SEO strategies.
Conclusion: Joomla is a great CMS platform, but only for those
who are familiar with coding and SEO.
Picking out the
right CMS platform is an important decision, especially if you want to avoid
migration later on down the road. Make sure you keep your skill level in mind
when you select a platform, to be sure you can benefit from your SEO strategies
without stress or hassle.
How Important is Social Media in Adult SEO?
SEO, or search engine optimization, is a key part of getting your brand in front of as many eyes as possible. Through SEO, you can use various keywords and other strategies to boost your search engine result ranking, with the goal of hitting the first page. There are a ton of SEO strategies that companies use to achieve that goal, from keyword research and the use of alt tags to cleverly written meta descriptions. One often overlooked area is SEO, with many companies in the Adult Industry failing to see exactly how important social media is in SEO.
Social Media Pages Drive Traffic
Perhaps one of the
biggest indicators of the importance of social media to SEO is the fact that it
can drive traffic to your site. Page views do boost your search engine result
ranking, and there is no greater source of free advertising than posting
quality content on social media and having your followers share it among their
friends. Organic traffic like this, as well as the inbound links you may
receive as a result, can help improve your ranking while you implement other
SEO practices.
Additionally,
social media pages and posts rank on Google. When you search for certain
brands, their Twitter or Facebook profiles show up as well as the company’s
main site. While these profiles are not ranked the same way as web content,
mere visibility alone is enough to generate some traffic to your site. Your
readers may have searched for your product, found your Facebook site, read some
reviews, and then clicked on the link to your main page to continue interacting
with your brand. This kind of traffic and engagement are included in Google’s
algorithm, helping your company rank a bit higher.
People Use Social Media for Brand Research
Don’t forget that
most consumers want to know something about the brand they are about to buy
products or services from. In the process of doing this research, consumers
search for companies through Google as well as on social media platforms. They
may be looking for your brand by name or might only know what product they are
searching for. This is why having active profiles on as many social media
platforms as possible is always a good idea, so you don’t miss out on a sale.
Make sure your
biographies include relevant keywords as well as other valuable and informative
content. A link back to your main site is crucial. If possible, you should also
allow the community to engage with your content by enabling comments and
responding to those left by visitors.
You should look
into getting your accounts verified wherever you can as well. While this does
not inherently boost your Google rankings, it does give your brand the
appearance of authority on those platforms. Users are more likely to click
links posted by verified accounts than unverified ones, since the blue check
mark makes your brand seem a lot more legitimate and established than others.
This can in turn increase traffic back to your site.
High ROI and Easy Tracking
Social media
platforms are free to use for all users, including corporations. This gives you
an excellent ROI, making it a very attractive way to market your brand. Simply
by creating and sharing valuable content, you can expand readership and
increase traffic back to your site. For example, if you share an entertaining
and informative post with your followers, they are likely to share it among
their friends, who may share it with their friends, and so on. This can result
in a lot of traffic on your site, thanks to that one post. The more people who
click that link, the more likely it is to appear in your followers’ social
media feeds.
Paid promotional
content and ads are also a part of most social media platforms, giving you yet
another advertising platform. Ads are easy to create and post (you can even use
your own content as an ad) and are easily affordable by most brands. Each
platform has its own tracking and analytic system, helping you see your ad’s
performance in real time, making adjustments as you see fit.
Other Social Media Tips
Make sure you only
post valuable content. Never share something for the sake of getting clicks
alone, as this can make your feed appear spammy, and may discourage people from
following your page. Running contents, by giving away something free in
exchange for sharing posts, is a great way to organically build up a following
while you wait for your other SEO strategies to take effect.
Ranking
organically, that is, through Google alone, can take a considerable amount of
time. If you are eager to get your brand off the ground, this kind of delay can
be costly. While you should always implement good SEO practices, including
providing keyword enriched, valuable content to your audience, you should not
overlook the benefits that social media can bring.
What is Web 2.0 and how to use it in SEO
How to Use Web 2.0 Properties in SEO
One of the fastest
and easiest ways to optimize a website was link building. That, along with
proper use of anchor text and keywords, helped a site soar to the top of search
engine result pages. Unfortunately, disreputable developers abused the practice
of link building, sacrificing quality content for pages filled with keywords in
non-sensical positions, linking back to the income-earning site. Google caught
on to this fact and started penalizing pages that abused link building.
However, when done right, link building can still be an effective SEO strategy.
This is where web 2.0 properties come in.
What Are Web 2.0 Sites?
With web 1.0, a
lot of technical knowledge was required to create your own website. Most pages
were static, and developers needed to be intimately familiar with multiple
coding languages, possess expensive software, and have a ton of time available.
Web 2.0 has changed all of this, by offering users the ability to create pages
with their own unique URLs on multiple platforms like social media sites,
forums, and content management systems. Examples of web 2.0 sites include
Facebook, Twitter, WordPress, and SquareSpace among others.
What Are the Benefits of Web 2.0?
Most companies use
web 2.0 sites as well as a main site to help with link building and to
establish authority. The main site is typically not hosted on a web 2.0
platform, but secondary sites are. These secondary sites then contain backlinks
to your main site. There are a few key benefits to this approach:
Web 2.0 sites are excellent at generating
referral traffic, as many of them have their own built-in communities or users
Web 2.0 sites have pre-established domain
authority, and also let you link back to your site in profiles and bios, making
them perfect for backlinking
Most web 2.0 sites are free, making them an
incredibly useful marketing tool
Web 2.0 SEO Strategies that Work
There are a few Web
2.0 strategies you can use. The first is to build a social media presence, both
for your brand and for you personally. This includes creating personal profiles
and answering questions or making comments on topics that are relevant to your
industry. Where applicable, include links to your main site in your responses.
Once you have your
social media presence established, you should next move on to creating numerous
accounts with web 2.0 content management systems, like WordPress, Weebly, and
Blogspot. These accounts should be separate and distinct from the one used to
create your main site. Make sure your URLs are relevant to your industry,
contain relevant keywords, but are all slightly different. For example, if your
main site is about jam, each one of your Web 2.0 sites should contain a
different keyword that you are trying to rank for:
JennysJam.com (main site)
JamInNewYork.wordpress.com
JamJunkie.weebly.com
TheBestJam.blogspot.com
This variety makes
these Web 2.0 sites appear unrelated to your main one, ensuring that any
backlinks generated appear organic.
Publish Good Content
When it comes time
to publish content on your Web 2.0 site, make sure it is high-quality content.
It should look and read like any other article or post that could be shared.
Additionally, content linking back to your main site should be published on a
regular basis. You can’t simply publish one article per Web 2.0 site and leave
it at that.
If words are not
your thing or you are struggling to create the volume of content you need to
ensure that each Web 2.0 site looks legitimate while also keeping up with your
main site, consider outsourcing. There are a number of writing services you can
turn to, or you can even ask your talented friends and family members to help
contribute with you adding in the links you need right before publication.
There are article spinning services you can use to create a lot of content in a
hurry, but they are not recommended, especially not for your main site.
A Note About Excessive Backlinking
As mentioned,
Google generally frowns upon excessive backlinking, despite it being an
effective SEO strategy. The best way to avoid detection by Google is to ensure
that your Web 2.0 links add value to your site. Remember that your content
needs to be coherent, legible, and hold some appeal to your readers. Using
spammy language and publishing non-sensical content filled with backlinks is
the fastest way to get your site penalized by Google. Instead, use your Web 2.0
backlinks as naturally as possible. While you can play around with anchor text
and keywords, avoid stuffing the page with them.
Web 2.0 properties
can be invaluable for SEO. Simply by increasing the number of backlinks to your
site, both ones you have created and the organic ones that naturally come from
having a profile on one of those platforms, you can expect to see your search
engine result ranking rise.
PBN: What is a Private Blog Network and How to Use Them
PBN: What is a Private
Blog Network and How to Use Them
Once
you have built your site, written fantastic content, and started to promote
your brand on social media, you may be eager to see it achieve high ranking
search engine result pages. After all, that is the best way to get your brand
in front of as many eyes as possible. Unfortunately, reaching the top of the
page organically can take a lot of time and effort. In the meantime, to
expedite efforts, many sites incorporate the use of a PBN as well as other,
more organic SEO strategies.
What Exactly is a PBN?
A
PBN, or a private blog network, uses a series of authoritative, legitimate
websites to build links back to your income-earning website, helping it to rank
higher on Google and other search engine result pages. These authoritative
sites have no connection to one another, only to the income-earning one. The
key to success with a PBN is to ensure that the individual PBN sites operate
100 percent independently from one another, so the links on the income-earning
one appear as natural as possible.
The Risks of Using a
PBN
Unfortunately,
the Google strongly disapproves of PBNs to build links. Part of this reason is
because the only strategy they want websites to use to increase their page ran
on search engine results pages is Google’s own AdWords. This makes sense from a
business standpoint, as AdWords is a huge revenue earner for the company –
allowing other strategies to occur that could render AdWords irrelevant is not
in their best interests. As a result, if Google “catches” you using a PBN, they
could penalize the income-earning site, lowering its search rank. There have
even been a few high-profile cases where Google has even targeted the
income-earning site as well as the PBN sites connected to it.
The Benefits of Using a
PBN
Just
as there are risks, there are also numerous benefits to using a PBN. First, it
gives you ultimate control over all of your SEO. A network allows you to direct
the anchor text and links as you see fit, and then gives you the chance to test
them out. Most SEO experts agree that there are no other link building
strategies that give you that kind of flexibility and freedom. Additionally,
with a PBN, even if a penalty happens, you can simply remove the link and the
penalty gets removed as well.
If
you are hoping to establish your brand as an authoritative voice in your
industry, a PBN is the best way to do so. With a PBN, you can use the authority
already built up by a pre-established website to your advantage. Additionally,
you can do so without spending time reaching out to other website owners to try
and establish a relationship or build connections. Obviously, you should also
be doing this as a practice, but it can take some time. PBNs give you instant
authority while you spend time developing organic connections as well.
How to Avoid the Risks
Thankfully,
there are things you can do to avoid getting your activity detected by Google.
Your first step is to consider whether the risks are worth the benefits. In
most cases, the answer is yes. Having ultimate control over your links, their
placement, and being able to experiment with search engine results is more than
worth the moderate risks. Your return on investment is going to be even higher
if you use PBNs alongside other, white hat SEO strategies.
First,
SEO experts recommend diversifying your links, much the way a skilled investor
diversifies their portfolio. No one puts all their money into one stock;
similarly, you should use other sources as well as PBNs in your link building
strategies. Experts recommend keeping your PBN links to between five and 25
percent of your overall links, with the remaining ones coming from internal
pages, branded properties, news articles, or blog or forum comments, depending
on your niche.
Next,
do a thorough review of your income-earning site to be sure that keywords are
included in titles and meta-descriptions, as well as occurring naturally in
page content. The inclusion of white hat SEO strategies as well using PBNs is a
good way to escape the notice of Google’s reviewers. It is also incredibly
important that you ensure there is no way to connect your PBN sites to each
other. Ideally, you should use a VPN or proxy when you log into each
independent site, if you have created the network yourself, to ensure that the
same IP address is not associated with ownership of each one.
Using
a private blog network is a great way to get your site the authoritative
backlinks it needs to achieve high results ranking. By incorporating the
strategies discussed above, you can use this SEO strategy to your advantage,
seeing the results you want in a much shorter time.
5 Adult SEO Tips For Your Website
The internet is host to millions upon millions
of adult websites that span across every continent. Every single day more sites
are being added to the already-extensive list that the web has garnered over
the past few years. Whether you’re a model, website owner, or anyone else who
is looking to capitalize on the adult industry that the internet has so
graciously hosted, this post will help you achieve your goals and attract new
customers. It’s important to remember that adult SEO is pretty different from regular
SEO. The industry brings a new dynamic to the world of ranking high and comes
with a fresh set of rules that even the most veteran of SEO consultants might
not know of. Today we’re gonna show you some of the most effective tactics that
you can use to help your business thrive in this complex and ever-changing
landscape. If you find it hard to digest this much info in one sitting, we
highly advise that you bookmark this article and come back to it as a reference
whenever you need a refresher course on one or more specific tactics.
1. Use the right keywords
By now there is an abundance of porn websites
that are hosted on the internet. That means that you have to get creative with
your SEO tactics. You can’t just stuff your page with the keywords hot, xxx,
and porn. Well, technically you can, but you won’t see any half-decent results.
Doing the same thing that millions of others have tried is no way to succeed.
For true success, you need to innovate. Would Steve Jobs have become the icon
that he is known as today if he had spent all his time trying to design the
next flip phone? Absolutely not. If you use generalized keywords, you’ll be
putting yourself up against not only the biggest websites in the industry but
also the millions of beginners who are trying to rank their site. Going niche
with your keyword usage is the best way to ensure that you get targeted traffic
on your site without having to worry about the competition beating you in the
rankings. Stick to long tail keywords — keyphrases that are longer than three
words. Even if the content you host on your website is generalized, you should
still stick to specific keywords if you don’t have the standing to beat out
other competitors.
2. Optimize your meta
descriptions and titles
You might be wondering why it even matters
whether or not you use the right headings and subheadings on your content.
After all, do visitors really pay attention to such trivial elements when going
on your site? Well, these headings do matter, but for the search engines, not for
your visitors. Search engines rely on these headings to understand what your
website is about. After all, the sole purpose of search engines is to provide
relevant answers to the questions that people have, but how are they supposed
to know whether or not your website is relevant if they can’t even figure out
what it’s about? This is why you need to use enough subheadings on your site.
Filling out the meta description can make it easier for the search engines to
understand your site, but it also helps real people determine whether or not
the content you offer is relevant to their needs.
3. Links are golden
Links are the pinnacle of every SEO campaign.
Think about it, when you search for something, you’ll often see a Wikipedia
page ranking at the top of the results, or damn well close to it. That’s
because they have an insane amount of links. The good news is that you don’t
have to be as large as Wikipedia to capitalize on the benefits that links have
to offer. Getting your content linked back to on other websites that are
relevant to the same topic can help you get a lot more traffic than you
normally get. Posting your content on social networking sites that allow NSFW
content could also help you generate more traffic (we’ll expand on this in the
last tip.)
4. Optimize site speed
Site speed is very important, and this general
rule becomes even more important in the adult industry. When someone is feeling
randy, they have no time to wait for a site to load. They want relevant
content, and they want it now. If your site shows previews for its videos, it’s
important that these load almost instantly otherwise your visitors may lose
interest and look for satisfaction elsewhere.
5. Leverage social media
Okay, so posting pornography on Facebook might
not go so well, but there are other social networks that are a bit more
accepting to NSFW content. Tumblr has become famous for its lax operating
rules. Not only will posting your content on social networking sites give you
more exposure, it will also boost your SEO due to the links.
Top SEO Trends for 2019
Top SEO Trends for 2019
To
truly succeed in today’s incredibly competitive marketplace, you need to have
an SEO strategy in place. Simply investing in online marketing without a solid
SEO-related plan sets you up for failure and wasted money. SEO, or search
engine optimization, still reigns supreme, and is one of the biggest ways your
audience is going to find your brand. Reusing last year’s methods is not likely
to work, especially not since Google is reportedly spending a lot of time and
money in improving their search systems. For you to get ahead, and stay there,
it is worth taking the time to learn about the top SEO trends your brand needs
to embrace.
PBNs
A
PNB, or private blog network, is a group of authoritative websites or blogs
that are used to build links to your own site. They are typically used to help
your blog reach a wider audience and to achieve higher search engine result
ranking. The individual sites are only connected through yours, making them
seem unrelated and ensuring that the links look natural. There are two schools
of thought about PBNs and how they are going to work in 2019. The first is that
they are going to be a valuable tool in helping websites with link building, an
important SEO strategy. If you take the time to find a good PBN, you can get
all the benefits without any of the drawbacks. Unfortunately, it isn’t always
easy to find a reputable PBN. As a result, many SEO experts speculate that
Google is going to start cracking down on PBNs, penalizing sites that are
caught using them. While it is a risk, some new brands may find it a worthwhile
one to take, especially if they have found a quality PBN.
Google Updates
One
SEO trend that is the same from one year to the next is the importance of
staying on top of Google updates. The end of 2018 saw Google focusing more on
mobile indexing and site speed than other aspects, making them key for the
first part of 2019. One of the biggest, but less talked about, updates was that
Google is starting to engage in mobile-first indexing. This means that the
mobile version of your site is going to be crawled, indexed, and appear in
search engine results before your desktop version. As a result, you should be
sure that your website is responsive and that your mobile version is
user-friendly.
Link Building
Link
building comes and goes as a SEO trend, but in 2019, it is definitely here to
stay. Google has publically stated that, going forward, content and links are
going to be the two biggest ranking factors. Reviewing your website and
building your links should be how you kick off 2019. There are a few link
building techniques that may work for you:
1 Only build backlinks to reputable sites
2 Link to authoritative sites wherever possible, such as popular journals and news organizations
3 Avoid linking to too many websites that are in the same niche as you
4 Build relationships with other influencers in your niche as well as in fields closely related to yours
5 Include internal links wherever possible (one per post is typically ideal)
6 Avoid blackhat linking techniques, such as paying for backlinks from questionable service providers, as these strategies can backfire.
Thinking About Voice
Search
Approximately
40 percent of adults use voice search to get answers from Google. With that in
mind, it makes sense that search terms are getting longer and longer, since we
are now searching in sentences as well as shorter keywords. This is definitely
going to play a role in how SEO evolves throughout 2019. Part of this is going
to be optimizing your content for voice searches, which means focusing on
questions and providing answers. Long-tail keywords are going to be incredibly
important, as is giving the answer within the same paragraph.
Content is King
Some
trends never die, and the push for high quality content is not ever going to go
away. While Google does crawl your websites for speeds and keywords, it also
does consider the general quality of your content. In addition, clicks and page
views are also incredibly important ranking factors. As a result, you need to
be sure that you have content on your page people actually want to read, watch,
or review. Creating sharable content increases your page views while also
giving you a shot at free advertisement. If a post is informative or
entertaining enough, there is a good chance that your existing audience is
going to share it with their friends, increasing your company’s exposure.
Trying
to get your brand’s message out to the masses can sometimes feel like
whispering into a void, but when you implement good SEO strategies, you can
find yourself edging out the competition. It is important to invest in this
area, as it is part of your online marketing strategy just like ads and
promoted posts are. Consider hiring a company to do this work on your behalf if
you lack the time or familiarity to be sure that your brand succeeds.
Working with www.gentlemen4hire.com the UK’s leading male escort agency
We have worked with many escort agencies over the years, we have worked with most of the top female escort agencies and taken some from start up to first page mega sites.
Within the last year we started working with www.gentlemen4hire.com, they wanted an SEO agency that really knew the male escort space and could provide quality content and links.
We will be expanding this post to cover the strategies we used and exact results, but in summary, we have taken the longest running, most established male escort agency in the UK to new heights.
From a full site audit to quality white hat link building we have significantly improved the ranking and traffic so they are truly the number 1 agency in the UK in rankings as well as reputation.
They now appear ranked number 1 for most search terms relating to male escorts and male escort jobs and have significantly more traffic.
Due to our work with them they are truly able to offer the best male escort agency in the UK offering services to thousands of happy women that want top quality male escorts.
