How to Protect Your Website from Being Hacked

As the owner of a website, one of your biggest fears is likely the thought that your work gets altered or removed because of a hacker. You worked hard to create your brand and website, so you must protect it from hackers who want to steal it, change it, or mimic it. It’s also essential to make sure the websites you visit are safe and ensure that your site is safe from hackers.

Of course, you should always back up your files to have something to go back to if a hacker does steal, remove, or alter information. Backing up your files can also be helpful for other reasons. You can find many other ways to protect yourself, as well.

Security Plugins

Once you have updated your website and run virus scans and malware scans frequently, you can also use plugins to enhance your website’s security. These plugins are designed to actively prevent hacking attempts.

While you can find plugins for a variety of site hosts, consider WordPress as an example. It offers a variety of free plugins to boost security, including Bulletproof Security and iThemes Security. The products focus on finding security vulnerabilities in your platform and foil additional hacking attempts that threaten your site.

Alternatively, you can use SiteLock, which is suitable whether you run HTML pages or have a CMS-managed site. SiteLock doesn’t just close your website’s security loopholes. It also monitors the site daily and looks for everything, including vulnerability identification, malware detection, and active virus scanning, among others. If your company relies on its website, you may want to consider a subscription-based product.

HTTPS

Consumers have long been taught to look for that green ‘https’ in the browser bar before they provide any sensitive information, including credit card numbers, social security numbers, and even contact information. Those five letters are critical shorthand that screams hacker security because they signal that it is okay to provide sensitive information on that webpage.

July 2018, Google Chrome released a new security update that alerts visitors to your website that your site doesn’t have an SSL certificate installed or updated. The SSL certificate is essential because it helps secure information transfers, such as personal data, credit cards, and contact information between the server and your website.

Search engines now focus on website security more now because they want their users to have a safe and positive experience while browsing the web. Along with such, a search engine has the right and ability to rank your site lower in the SERPS if an SSL certificate isn’t available.

That means if you have an online store or your site requires visitors to provide sensitive information, you must purchase an SSL certificate. The cost is minimal, but you get more encryption and an extra level of security; customers automatically feel more trustworthy about such a website and the company behind it.

Updated Platforms and Software

The easiest way to protect your site from getting hacked is to ensure that all aspects of your website are updated frequently, including installed scripts, plugins and apps, and your entire content management system. Most of these tools use open-source software, so the codes are easily accessible to developers and malicious hackers. Hackers can look for any security vulnerabilities and take control of your website by exploiting the script or platform weakness.

For example, if you’re using WordPress to build your site, the WordPress installation and all third-party plug-ins that were installed can have vulnerabilities and be more open to cyber attack. You should always ensure that you have the newest platform and script versions installed to minimize your risks, and it doesn’t take much time to complete.

Secure Passwords

It’s tempting to choose a password that is easy to remember, and the most common password is the numbers from one to six. Some websites and hosts require you to have special characters, capital letters, and more, but ‘1!2@3#’ is still pretty easy to guess. Make sure that you choose a truly secure password. You can download a password generator to help you. Plus, the passwords can be stored in a password storage location, which requires you to remember one password and have access to them all.

It’s also essential that anyone else with admin capabilities to your site has a strong password. Make sure that there are requirements in terms of characters and length people must incorporate so that they become creative and have a stronger password.

Parameterized Queries

A common website hack includes SQL injections. An SQL injection happens if your URL or web form parameter allows outside users to input information. If the field parameters are too open, someone can insert codes into them that give access to your database. You can take many steps to protect your site from SQL injection hacks, such as using parameterized queries, which ensures the code has specific parameters so that hackers can’t mess with it.

SEO Black-hat Methods from Which to Stay Away

SEO Black-hat Methods from Which to Stay Away

For many, SEO is a lawless territory where some search engine optimization experts tell you it’s okay to improve rankings using any means, including the use of questionable practices, usually referred to as black-hat SEO.

While you may believe these so-called experts, search engines do police the methods that people use to promote websites. If they find out that you have used tactics that don’t follow their guidelines, your site could get penalized or banned from the SERPs altogether. For the sake of your best practices, marketing, and website, you want to avoid getting banned and penalized at all costs.

What Is It?

Primarily, black-hat SEO involves practices that improve website and page rankings by doing something that violates the terms of service of the search engine. These techniques can work in the short term, but using them long-term can have serious consequences. Plus, many search engines and other business owners consider black-hat techniques to be unethical.

However, you do have techniques available to you that improve SEO without violating the search engines guidelines. As long as the strategies you choose are considered appropriate, it is acceptable to use these strategies and encouraged. Any tactics that follow the terms of service for the search engine are called white-hat SEO.

Why Is it Bad?

Black-hat SEO is usually utilized to boost pages that don’t have value to the readers. Common black-hat techniques impress the search engine’s robots but don’t provide relevant or useful content to human readers. Along with such, search engines fight such tactics because the goal of the search engine is to provide people with helpful content.

Utilizing black-hat SEO techniques doesn’t mean your content is not relevant; it just means you’re breaking the rules and cheating. Of course, many people do it for years without getting caught, but search engines are cottoning on to these tricks, which can cause your website to get in trouble. In most cases, people who provide useful content to users do not have to resort to unethical techniques.

Black-hat Tactics to Avoid

The tactics listed here can get your website banned or penalized. While some techniques are highly technical and aren’t likely to be used by the average website creator, you should also ensure that hired help do not use these tricks.

Keyword Stuffing

You’ve heard of it before because it’s a common black-hat technique for SEO. You have a list of keywords that potential clients are likely to search for, so your next step is naturally to add the keywords in as much as possible. Most people think that the more they include these keywords, the higher they will rank on Google, and clients will be able to find you easily.

While that has worked in the past, the content must be natural and read easily. Too many keywords can make it challenging for people to understand it, which means they won’t find the information helpful and aren’t likely to utilize your services or products.

It is highly annoying when you’re faced with the same keyword many times; readers become confused or irritated and are likely to abandon the page. The style sounds robotic, and the content has no flow, which hurts credibility. Plus, the search engine is likely to catch the keyword stuffing, which hurts your ranking.

Hidden/Invisible Text

Hidden text is anything that your search engine views but the readers can’t. Usually, black-hat techniques use hidden text to include irrelevant or extra keywords to boost the rankings for that page across other search terms. You can find various methods of adding hidden text that goes against guidelines. Options can include making the text white while on a white background, changing the font size to zero, hiding links by attaching it to a character (such as a period), or using CSS to shift the text off-screen.

However, that being said, there are times when it is okay to use hidden text, such as for accessibility purposes.

Link Exchange/Buying

Google uses inbound links to rank your page. If more people link to your page, your content must be more relevant. However, the inbound links have to be natural. You can purchase links to your web pages, but the search engine does take the context of these links into consideration. Therefore, if the link source is irrelevant to the site, it can negatively impact your SEO, which means link buying isn’t the best strategy.

Social Networking Scams

While it is okay to post links to your social media page and it’s not a black-hat technique, it isn’t appropriate to send links in messages and comments to people if it doesn’t have relevant information attached. In a sense, you are spamming people because you’re sending them links to your website or pages that they might not want, and you could get penalized or removed by the search engine because of it.

How to Avoid a Website Migration Disaster


Website migration is an incredibly detailed process, involving weeks or even months of preparation and work. Your relaunch should be an exciting time for you, your colleagues, and your brand. Unfortunately, even small mistakes in website migration can cause a complete disaster. This can cause your organic traffic to drop significantly without ever recovering, especially if you do not approach migration with SEO in mind. Spending some time learning more about migration can help you avoid these costly mistakes.

What is a Website Migration?

Migration is a term used whenever any major changes are made to things like a website’s location, structure, content, platform, or design. These fundamental changes can have an impact on the website’s ranking, which is why it is so important to plan your migration carefully.

You may need to migrate your website for a variety of reasons. Perhaps you want to switch domains during a rebrand. Or you might want to start promoting your brand internationally and have to change the top-level domain. Migration can also happen if you want to switch from one content management system to another.

Should You Migrate?

The decision to migrate should not be made lightly, nor is it appropriate in all situations. For example, if you are simply switching your logo or changing your color scheme, you can probably stick with the same platform, domain, and user interface, making a migration unnecessary. This is particularly true if you are happy with your domain and content management system.

Migration can be incredibly useful if you want to do a total rebranding, change corporate directions, or branch out into other areas. It is also a useful strategy to employ if you are unhappy with limitations imposed by content management systems. For example, migration may be the answer if you started out with a site on a platform like Wix. As your company grows, you may find that you need more customization than that particular platform can offer. The key to a successful migration is to carefully plan ahead, take each step as it comes, and avoid rushing your relaunch.

What You Need to Do First

While the specific steps you need to take for your migration depend entirely on your reasons for relaunching, there are a few general steps that everyone should take:

  • Develop a Strategy.

    Think about why you are migrating and how you can best achieve that goal. This helps to keep you on track when you start the practice work involved. Keep the timing involved too. For example, never migrate a site during your peak periods, as this can push customers away.

  • Decide Who You Need to be Involved.

    If there are multiple people you need to work on the project with you, get them involved as soon as you can.

  • Speak with Stakeholders.

    Website migration does impact a lot of people. Company owners, marketers, and other stakeholders should be consulted early on in the process to be sure that any major disruptions to the business are minimized as much as possible.

  • Hire Professionals.

    There is a lot of specialized work that must be done whenever you migrate a website, especially when it comes to UX and SEO. Design changes can have a major impact on search engine result rankings, as well the site’s usability. It is also crucial for you to pay attention to the site’s SEO strategy, so your ranking does not drop. As a result, you should hire as many professionals as needed. Never try to take on a task you aren’t 100 percent sure on how to complete. Hire a pro instead.

  • Examine Your URLs.

    Spend some time making a list of existing URLs and new ones, setting up appropriate redirects in case any visitors have the page bookmarked. You should also make a list of all backlinks, so they don’t get lost in the migration process.

  • Keyword Research.

    Now is an excellent time to examine your keywords to see if they are still performing well.

  • Record Your Metrics.

    You should also take steps to record any metrics. This includes traffic statistics for each page, each post, and each link. You can use this information to compare historic performance to how the site performs once it is relaunched.

Preventing Disasters During and After the Redesign

Once you have a plan in place and have informed all relevant parties, you are ready to start the actual work involved. To avoid any migration errors, be sure to keep the following advice in mind:

  • Don’t forget to add web analytics to each page and test them before launching

  • Update all meta descriptions and tags on each page

  • Include any retargeting, remarketing, or affiliate codes that were present on your old site, such as Google Remarketing or an Amazon affiliate code

  • Examine your content for internal links and replace them with the new URLs

  • Test everything multiple times, on a variety of devices, with multiple browsers to be sure that your site works as intended

Website migration can have disastrous results if not implemented carefully. Spending time thinking about the project, writing out each step you need to complete in detail, and hiring the appropriate experts in each area is the best way to ensure this is done successfully.

What is the Best CMS (Content Management System) Platform for SEO?


Having an online presence is crucial for all brands. Most consumers visit a company’s website at least once before deciding to buy a product or service from that particular brand over others. Your website can provide your customers with information about your industry, a catalogue of products, content information, and more. However, creating an entertaining, informative, and user-friendly website can only take you so far – you need to be sure it is reaching as many eyes as possible if you want your brand to succeed. Choosing the right CMS platform is a key part of this success.

What is a CMS?

A CMS is a content management system. This is a software application or series of applications that are used to create and manage a website. Most CMS platforms are easy to use without extensive knowledge of coding, making them an incredibly popular way for all brands to establish a web presence. WordPress is one of the most popular CMS platforms, though there are others.

Ideally, the CMS you choose should be easy for you to use without learning how to code. While you may hire a developer to tweak the site to your particular specifications, you should be able to routinely post new content without difficulty. The platform should also offer you with responsive layouts, so your content looks good regardless of which device your visitors use. Finally, content should load quickly. Users don’t want to wait around to see what image you have selected or for the rest of the article to load.

CMS and SEO

CMS platforms can make implementing good SEO strategies incredibly easy or virtually impossible. For example, CMS platforms like Wix do not by default give you the ability to edit or even enter customized meta-descriptions or to access the back end to give your content alt tags where necessary. This can dramatically impact your ability to implement the SEO strategies you want. However, other platforms give you a range of options, organically or through easy to use plugins that allow you to modify your meta descriptions, title tags, and more without extensive coding knowledge.

Learning more about the CMS platforms available to you, along with the benefits and drawbacks of each one, is the best way to select a platform that you can use to boost your search engine result rankings.

WordPress

WordPress is probably the most infamous CMS platform online. Over 75 million websites are hosted on WordPress’ paid platform, with an additional 40 million hosted on their free one. Users who opt for the paid platform can benefit from a range of SEO-related plugins to make implementing you SEO strategy easy. This makes it ideal for those who want a lot of optimization but have limited CMS maintenance knowledge. Plugins like WordPress SEO Plugin and Yoast give everyone, even those who know very little about SEO, the ability to create SEO-enriched posts.

You can select one of thousands of themes, many of which are responsive, and then tailor them to fit with your brand’s image or your website’s needs. There are turnkey WordPress developers who specialize in taking pre-made themes and altering them for various purposes, so you don’t even need to know how to work with the backend at all if you prefer to stay out of that end of the business. Once your site is created, it is easy to log in and update content or create new posts. If you install a plugin like Yoast, a box appears at the bottom of every page, giving you quick and easy access to the SEO details for that page. These plugins even scan the page, letting you know if you have used the keyword enough, and may even offer you suggestions on how to improve.

There are very few downsides to using WordPress as a platform, thanks to its ability to be customized in almost any way you need to suit your brand.

Conclusion: WordPress is one of the best CMS platforms for SEO.

Joomla

Joomla is another popular CMS, with nearly three million sites being hosted on that platform. With one-click installation, the process is relatively quick and easy. Additionally, users can benefit from e-commerce extensions for online stores. There are also plugins and modules you can use to improve user experience while on your site.

Unfortunately, it is not as intuitive as WordPress, which is why many users avoid it. Adding new posts is relatively easy but amending existing content can be somewhat of a challenge. There are ways you can optimize your SEO, but it takes extensive knowledge to do so. Joomla recommends that al new users review its tutorials before trying to implement SEO strategies on their own. Advanced users may enjoy this feature, however, as you can easily micro-manage your SEO strategies.

Conclusion: Joomla is a great CMS platform, but only for those who are familiar with coding and SEO.

Picking out the right CMS platform is an important decision, especially if you want to avoid migration later on down the road. Make sure you keep your skill level in mind when you select a platform, to be sure you can benefit from your SEO strategies without stress or hassle.

How Important is Social Media in Adult SEO?


SEO, or search engine optimization, is a key part of getting your brand in front of as many eyes as possible. Through SEO, you can use various keywords and other strategies to boost your search engine result ranking, with the goal of hitting the first page. There are a ton of SEO strategies that companies use to achieve that goal, from keyword research and the use of alt tags to cleverly written meta descriptions. One often overlooked area is SEO, with many companies in the Adult Industry failing to see exactly how important social media is in SEO.

Social Media Pages Drive Traffic

Perhaps one of the biggest indicators of the importance of social media to SEO is the fact that it can drive traffic to your site. Page views do boost your search engine result ranking, and there is no greater source of free advertising than posting quality content on social media and having your followers share it among their friends. Organic traffic like this, as well as the inbound links you may receive as a result, can help improve your ranking while you implement other SEO practices.

Additionally, social media pages and posts rank on Google. When you search for certain brands, their Twitter or Facebook profiles show up as well as the company’s main site. While these profiles are not ranked the same way as web content, mere visibility alone is enough to generate some traffic to your site. Your readers may have searched for your product, found your Facebook site, read some reviews, and then clicked on the link to your main page to continue interacting with your brand. This kind of traffic and engagement are included in Google’s algorithm, helping your company rank a bit higher.

People Use Social Media for Brand Research

Don’t forget that most consumers want to know something about the brand they are about to buy products or services from. In the process of doing this research, consumers search for companies through Google as well as on social media platforms. They may be looking for your brand by name or might only know what product they are searching for. This is why having active profiles on as many social media platforms as possible is always a good idea, so you don’t miss out on a sale.

Make sure your biographies include relevant keywords as well as other valuable and informative content. A link back to your main site is crucial. If possible, you should also allow the community to engage with your content by enabling comments and responding to those left by visitors.

You should look into getting your accounts verified wherever you can as well. While this does not inherently boost your Google rankings, it does give your brand the appearance of authority on those platforms. Users are more likely to click links posted by verified accounts than unverified ones, since the blue check mark makes your brand seem a lot more legitimate and established than others. This can in turn increase traffic back to your site.

High ROI and Easy Tracking

Social media platforms are free to use for all users, including corporations. This gives you an excellent ROI, making it a very attractive way to market your brand. Simply by creating and sharing valuable content, you can expand readership and increase traffic back to your site. For example, if you share an entertaining and informative post with your followers, they are likely to share it among their friends, who may share it with their friends, and so on. This can result in a lot of traffic on your site, thanks to that one post. The more people who click that link, the more likely it is to appear in your followers’ social media feeds.

Paid promotional content and ads are also a part of most social media platforms, giving you yet another advertising platform. Ads are easy to create and post (you can even use your own content as an ad) and are easily affordable by most brands. Each platform has its own tracking and analytic system, helping you see your ad’s performance in real time, making adjustments as you see fit.

Other Social Media Tips

Make sure you only post valuable content. Never share something for the sake of getting clicks alone, as this can make your feed appear spammy, and may discourage people from following your page. Running contents, by giving away something free in exchange for sharing posts, is a great way to organically build up a following while you wait for your other SEO strategies to take effect.

Ranking organically, that is, through Google alone, can take a considerable amount of time. If you are eager to get your brand off the ground, this kind of delay can be costly. While you should always implement good SEO practices, including providing keyword enriched, valuable content to your audience, you should not overlook the benefits that social media can bring.

What is Web 2.0 and how to use it in SEO

How to Use Web 2.0 Properties in SEO

One of the fastest and easiest ways to optimize a website was link building. That, along with proper use of anchor text and keywords, helped a site soar to the top of search engine result pages. Unfortunately, disreputable developers abused the practice of link building, sacrificing quality content for pages filled with keywords in non-sensical positions, linking back to the income-earning site. Google caught on to this fact and started penalizing pages that abused link building. However, when done right, link building can still be an effective SEO strategy. This is where web 2.0 properties come in.

What Are Web 2.0 Sites?

With web 1.0, a lot of technical knowledge was required to create your own website. Most pages were static, and developers needed to be intimately familiar with multiple coding languages, possess expensive software, and have a ton of time available. Web 2.0 has changed all of this, by offering users the ability to create pages with their own unique URLs on multiple platforms like social media sites, forums, and content management systems. Examples of web 2.0 sites include Facebook, Twitter, WordPress, and SquareSpace among others.

What Are the Benefits of Web 2.0?

Most companies use web 2.0 sites as well as a main site to help with link building and to establish authority. The main site is typically not hosted on a web 2.0 platform, but secondary sites are. These secondary sites then contain backlinks to your main site. There are a few key benefits to this approach:

  • Web 2.0 sites are excellent at generating referral traffic, as many of them have their own built-in communities or users
  • Web 2.0 sites have pre-established domain authority, and also let you link back to your site in profiles and bios, making them perfect for backlinking
  • Most web 2.0 sites are free, making them an incredibly useful marketing tool

Web 2.0 SEO Strategies that Work

There are a few Web 2.0 strategies you can use. The first is to build a social media presence, both for your brand and for you personally. This includes creating personal profiles and answering questions or making comments on topics that are relevant to your industry. Where applicable, include links to your main site in your responses.

Once you have your social media presence established, you should next move on to creating numerous accounts with web 2.0 content management systems, like WordPress, Weebly, and Blogspot. These accounts should be separate and distinct from the one used to create your main site. Make sure your URLs are relevant to your industry, contain relevant keywords, but are all slightly different. For example, if your main site is about jam, each one of your Web 2.0 sites should contain a different keyword that you are trying to rank for:

  • JennysJam.com (main site)
  • JamInNewYork.wordpress.com
  • JamJunkie.weebly.com
  • TheBestJam.blogspot.com

This variety makes these Web 2.0 sites appear unrelated to your main one, ensuring that any backlinks generated appear organic.

Publish Good Content

When it comes time to publish content on your Web 2.0 site, make sure it is high-quality content. It should look and read like any other article or post that could be shared. Additionally, content linking back to your main site should be published on a regular basis. You can’t simply publish one article per Web 2.0 site and leave it at that.

If words are not your thing or you are struggling to create the volume of content you need to ensure that each Web 2.0 site looks legitimate while also keeping up with your main site, consider outsourcing. There are a number of writing services you can turn to, or you can even ask your talented friends and family members to help contribute with you adding in the links you need right before publication. There are article spinning services you can use to create a lot of content in a hurry, but they are not recommended, especially not for your main site.

A Note About Excessive Backlinking

As mentioned, Google generally frowns upon excessive backlinking, despite it being an effective SEO strategy. The best way to avoid detection by Google is to ensure that your Web 2.0 links add value to your site. Remember that your content needs to be coherent, legible, and hold some appeal to your readers. Using spammy language and publishing non-sensical content filled with backlinks is the fastest way to get your site penalized by Google. Instead, use your Web 2.0 backlinks as naturally as possible. While you can play around with anchor text and keywords, avoid stuffing the page with them.

Web 2.0 properties can be invaluable for SEO. Simply by increasing the number of backlinks to your site, both ones you have created and the organic ones that naturally come from having a profile on one of those platforms, you can expect to see your search engine result ranking rise.

PBN: What is a Private Blog Network and How to Use Them

PBN: What is a Private Blog Network and How to Use Them

Once you have built your site, written fantastic content, and started to promote your brand on social media, you may be eager to see it achieve high ranking search engine result pages. After all, that is the best way to get your brand in front of as many eyes as possible. Unfortunately, reaching the top of the page organically can take a lot of time and effort. In the meantime, to expedite efforts, many sites incorporate the use of a PBN as well as other, more organic SEO strategies.

What Exactly is a PBN?

A PBN, or a private blog network, uses a series of authoritative, legitimate websites to build links back to your income-earning website, helping it to rank higher on Google and other search engine result pages. These authoritative sites have no connection to one another, only to the income-earning one. The key to success with a PBN is to ensure that the individual PBN sites operate 100 percent independently from one another, so the links on the income-earning one appear as natural as possible.

The Risks of Using a PBN

Unfortunately, the Google strongly disapproves of PBNs to build links. Part of this reason is because the only strategy they want websites to use to increase their page ran on search engine results pages is Google’s own AdWords. This makes sense from a business standpoint, as AdWords is a huge revenue earner for the company – allowing other strategies to occur that could render AdWords irrelevant is not in their best interests. As a result, if Google “catches” you using a PBN, they could penalize the income-earning site, lowering its search rank. There have even been a few high-profile cases where Google has even targeted the income-earning site as well as the PBN sites connected to it.

The Benefits of Using a PBN

Just as there are risks, there are also numerous benefits to using a PBN. First, it gives you ultimate control over all of your SEO. A network allows you to direct the anchor text and links as you see fit, and then gives you the chance to test them out. Most SEO experts agree that there are no other link building strategies that give you that kind of flexibility and freedom. Additionally, with a PBN, even if a penalty happens, you can simply remove the link and the penalty gets removed as well.

If you are hoping to establish your brand as an authoritative voice in your industry, a PBN is the best way to do so. With a PBN, you can use the authority already built up by a pre-established website to your advantage. Additionally, you can do so without spending time reaching out to other website owners to try and establish a relationship or build connections. Obviously, you should also be doing this as a practice, but it can take some time. PBNs give you instant authority while you spend time developing organic connections as well. 

How to Avoid the Risks

Thankfully, there are things you can do to avoid getting your activity detected by Google. Your first step is to consider whether the risks are worth the benefits. In most cases, the answer is yes. Having ultimate control over your links, their placement, and being able to experiment with search engine results is more than worth the moderate risks. Your return on investment is going to be even higher if you use PBNs alongside other, white hat SEO strategies.

First, SEO experts recommend diversifying your links, much the way a skilled investor diversifies their portfolio. No one puts all their money into one stock; similarly, you should use other sources as well as PBNs in your link building strategies. Experts recommend keeping your PBN links to between five and 25 percent of your overall links, with the remaining ones coming from internal pages, branded properties, news articles, or blog or forum comments, depending on your niche.

Next, do a thorough review of your income-earning site to be sure that keywords are included in titles and meta-descriptions, as well as occurring naturally in page content. The inclusion of white hat SEO strategies as well using PBNs is a good way to escape the notice of Google’s reviewers. It is also incredibly important that you ensure there is no way to connect your PBN sites to each other. Ideally, you should use a VPN or proxy when you log into each independent site, if you have created the network yourself, to ensure that the same IP address is not associated with ownership of each one.

Using a private blog network is a great way to get your site the authoritative backlinks it needs to achieve high results ranking. By incorporating the strategies discussed above, you can use this SEO strategy to your advantage, seeing the results you want in a much shorter time.

5 Adult SEO Tips For Your Website

The internet is host to millions upon millions of adult websites that span across every continent. Every single day more sites are being added to the already-extensive list that the web has garnered over the past few years. Whether you’re a model, website owner, or anyone else who is looking to capitalize on the adult industry that the internet has so graciously hosted, this post will help you achieve your goals and attract new customers. It’s important to remember that adult SEO is pretty different from regular SEO. The industry brings a new dynamic to the world of ranking high and comes with a fresh set of rules that even the most veteran of SEO consultants might not know of. Today we’re gonna show you some of the most effective tactics that you can use to help your business thrive in this complex and ever-changing landscape. If you find it hard to digest this much info in one sitting, we highly advise that you bookmark this article and come back to it as a reference whenever you need a refresher course on one or more specific tactics.

1. Use the right keywords

By now there is an abundance of porn websites that are hosted on the internet. That means that you have to get creative with your SEO tactics. You can’t just stuff your page with the keywords hot, xxx, and porn. Well, technically you can, but you won’t see any half-decent results. Doing the same thing that millions of others have tried is no way to succeed. For true success, you need to innovate. Would Steve Jobs have become the icon that he is known as today if he had spent all his time trying to design the next flip phone? Absolutely not. If you use generalized keywords, you’ll be putting yourself up against not only the biggest websites in the industry but also the millions of beginners who are trying to rank their site. Going niche with your keyword usage is the best way to ensure that you get targeted traffic on your site without having to worry about the competition beating you in the rankings. Stick to long tail keywords — keyphrases that are longer than three words. Even if the content you host on your website is generalized, you should still stick to specific keywords if you don’t have the standing to beat out other competitors.

2. Optimize your meta descriptions and titles

You might be wondering why it even matters whether or not you use the right headings and subheadings on your content. After all, do visitors really pay attention to such trivial elements when going on your site? Well, these headings do matter, but for the search engines, not for your visitors. Search engines rely on these headings to understand what your website is about. After all, the sole purpose of search engines is to provide relevant answers to the questions that people have, but how are they supposed to know whether or not your website is relevant if they can’t even figure out what it’s about? This is why you need to use enough subheadings on your site. Filling out the meta description can make it easier for the search engines to understand your site, but it also helps real people determine whether or not the content you offer is relevant to their needs.

3. Links are golden

Links are the pinnacle of every SEO campaign. Think about it, when you search for something, you’ll often see a Wikipedia page ranking at the top of the results, or damn well close to it. That’s because they have an insane amount of links. The good news is that you don’t have to be as large as Wikipedia to capitalize on the benefits that links have to offer. Getting your content linked back to on other websites that are relevant to the same topic can help you get a lot more traffic than you normally get. Posting your content on social networking sites that allow NSFW content could also help you generate more traffic (we’ll expand on this in the last tip.)

4. Optimize site speed

Site speed is very important, and this general rule becomes even more important in the adult industry. When someone is feeling randy, they have no time to wait for a site to load. They want relevant content, and they want it now. If your site shows previews for its videos, it’s important that these load almost instantly otherwise your visitors may lose interest and look for satisfaction elsewhere.

5. Leverage social media

Okay, so posting pornography on Facebook might not go so well, but there are other social networks that are a bit more accepting to NSFW content. Tumblr has become famous for its lax operating rules. Not only will posting your content on social networking sites give you more exposure, it will also boost your SEO due to the links.

Top SEO Trends for 2019


Top SEO Trends for 2019


To truly succeed in today’s incredibly competitive marketplace, you need to have an SEO strategy in place. Simply investing in online marketing without a solid SEO-related plan sets you up for failure and wasted money. SEO, or search engine optimization, still reigns supreme, and is one of the biggest ways your audience is going to find your brand. Reusing last year’s methods is not likely to work, especially not since Google is reportedly spending a lot of time and money in improving their search systems. For you to get ahead, and stay there, it is worth taking the time to learn about the top SEO trends your brand needs to embrace.

PBNs

A PNB, or private blog network, is a group of authoritative websites or blogs that are used to build links to your own site. They are typically used to help your blog reach a wider audience and to achieve higher search engine result ranking. The individual sites are only connected through yours, making them seem unrelated and ensuring that the links look natural. There are two schools of thought about PBNs and how they are going to work in 2019. The first is that they are going to be a valuable tool in helping websites with link building, an important SEO strategy. If you take the time to find a good PBN, you can get all the benefits without any of the drawbacks. Unfortunately, it isn’t always easy to find a reputable PBN. As a result, many SEO experts speculate that Google is going to start cracking down on PBNs, penalizing sites that are caught using them. While it is a risk, some new brands may find it a worthwhile one to take, especially if they have found a quality PBN.

Google Updates

One SEO trend that is the same from one year to the next is the importance of staying on top of Google updates. The end of 2018 saw Google focusing more on mobile indexing and site speed than other aspects, making them key for the first part of 2019. One of the biggest, but less talked about, updates was that Google is starting to engage in mobile-first indexing. This means that the mobile version of your site is going to be crawled, indexed, and appear in search engine results before your desktop version. As a result, you should be sure that your website is responsive and that your mobile version is user-friendly.

Link Building

Link building comes and goes as a SEO trend, but in 2019, it is definitely here to stay. Google has publically stated that, going forward, content and links are going to be the two biggest ranking factors. Reviewing your website and building your links should be how you kick off 2019. There are a few link building techniques that may work for you:

1 Only build backlinks to reputable sites

2 Link to authoritative sites wherever possible, such as popular journals and news organizations

3 Avoid linking to too many websites that are in the same niche as you

4 Build relationships with other influencers in your niche as well as in fields closely related to yours

5 Include internal links wherever possible (one per post is typically ideal)

6 Avoid blackhat linking techniques, such as paying for backlinks from questionable service providers, as these strategies can backfire.

Thinking About Voice Search

Approximately 40 percent of adults use voice search to get answers from Google. With that in mind, it makes sense that search terms are getting longer and longer, since we are now searching in sentences as well as shorter keywords. This is definitely going to play a role in how SEO evolves throughout 2019. Part of this is going to be optimizing your content for voice searches, which means focusing on questions and providing answers. Long-tail keywords are going to be incredibly important, as is giving the answer within the same paragraph.

Content is King

Some trends never die, and the push for high quality content is not ever going to go away. While Google does crawl your websites for speeds and keywords, it also does consider the general quality of your content. In addition, clicks and page views are also incredibly important ranking factors. As a result, you need to be sure that you have content on your page people actually want to read, watch, or review. Creating sharable content increases your page views while also giving you a shot at free advertisement. If a post is informative or entertaining enough, there is a good chance that your existing audience is going to share it with their friends, increasing your company’s exposure.

Trying to get your brand’s message out to the masses can sometimes feel like whispering into a void, but when you implement good SEO strategies, you can find yourself edging out the competition. It is important to invest in this area, as it is part of your online marketing strategy just like ads and promoted posts are. Consider hiring a company to do this work on your behalf if you lack the time or familiarity to be sure that your brand succeeds.

Working with www.gentlemen4hire.com the UK’s leading male escort agency

We have worked with many escort agencies over the years, we have worked with most of the top female escort agencies and taken some from start up to first page mega sites.

Within the last year we started working with www.gentlemen4hire.com, they wanted an SEO agency that really knew the male escort space and could provide quality content and links.

We will be expanding this post to cover the strategies we used and exact results, but in summary, we have taken the longest running, most established male escort agency in the UK to new heights.

From a full site audit to quality white hat link building we have significantly improved the ranking and traffic so they are truly the number 1 agency in the UK in rankings as well as reputation.

They now appear ranked number 1 for most search terms relating to male escorts and male escort jobs and have significantly more traffic.

Due to our work with them they are truly able to offer the best male escort agency in the UK offering services to thousands of happy women that want top quality male escorts.