Demystifying Google’s Search Algorithm
When you use Google, you want an answer to an insatiable itch, and sometimes you literally have a suspicious itch on the back of your hand and need a fast answer to what is causing that itch ? (we all have had those medical scares were we rush to Google, and pray it tells us that it’s all fine). So how does Google provide the answer ? Google knows you want THE answer, not billions of web pages, so their magical ranking system (AKA Search Algorithms) sort through hundreds of billions of pages to give you search results in a fraction of a second !
Now the search algorithm is continuously evolving. There are small continuous changes being made behind the scenes; the search engine is changed around 500 – 600 times a year. However in their history there have been some major updates, which have truly impacted the job of digital marketers for they brought brand new behavior to the algorithm. The last of such changes (March 8, 2017) is unofficially called “Fred”. There is yet to be an official name, and Fred has pretty much stuck.
How has Google’s Fred changed the game ?
From the research that industry experts have conducted it appears, that the new update has been targeting websites which have low-value content, and are being operated with the primary aim of revenue maximization, rather than providing value to the reader. There are many websites which have a lot of general content in a variety of categories (no real focus) with the aim of bringing on people on their website in order to push the number of unique visitors. On such websites the content is often the product of respinning, (using leading content on authority websites as the source material), and is completely wrapped around ads. These adverts are a bit difficult to differentiate from the content. The other model of revenue maximization is through affocialte models, lead generation or some other avenue.
And it is just not websites with a lot of adverts that are being targeted. If your overall content quality is low, or you have a lot of low-quality backlinks, then your website will be in the crosshairs too. The purpose of this update is to reward websites with good quality content, and push down those websites, which deliver little value to the reader. The focus is on value creation, thus the websites that are being negatively impacted after the release of Fred also have the following weaknesses in common:
● Poor Silo structure
● Websites with mobile probiles
● Websites with excessive private blog network links
What does all this mean for you ?
Once we know what Google, wants for its users, we know what is expected from our website. Google has been continuously trying to improve its algorithm to detect content which is actually useful for a human reader. Google’s journey and their accomplishments along the way have been nothing short of extraordinary. Black hat seo is dying.
While for most websites we would give out recommendations like improve content quality and backlinks, and yada yada, what can you do improving the google search ranking for an adult website? An adult website is a completely different ball game. One of the biggest challenges in an adult website is getting good quality backlinks for there are a few authority websites who would like to have links pointing to an adult website. So here comes the importance of traditional marketing, and a good reminder of why it is still relevant and very much important. To understand this all you need to do is see the PR strategy of Pornhub.
Pornhub is one of the most famous adult websites there is, and for good reason. They have been talked about over and over again. How so? They have pulled stunts that have to be talked about. Pornhub kicked off a campaign that they would plant a tree for every 100 videos watched. This got them mentioned by websites like the Independent and Huffington Post. Could you have ever imagined that an authoritative news website would do a story on an adult website, and praise them ?! So in the age of Google Fred, you need to have an appealing website; websites designed to scale to mobile devices and a kickass marketing strategy to overcome the challenge of having a website everybody visits, but do not talk about in public.