Top SEO Trends for 2019
Top SEO Trends for 2019
To truly succeed in today’s incredibly competitive marketplace, you need to have an SEO strategy in place. Simply investing in online marketing without a solid SEO-related plan sets you up for failure and wasted money. SEO, or search engine optimization, still reigns supreme, and is one of the biggest ways your audience is going to find your brand. Reusing last year’s methods is not likely to work, especially not since Google is reportedly spending a lot of time and money in improving their search systems. For you to get ahead, and stay there, it is worth taking the time to learn about the top SEO trends your brand needs to embrace.
A PNB, or private blog network, is a group of authoritative websites or blogs that are used to build links to your own site. They are typically used to help your blog reach a wider audience and to achieve higher search engine result ranking. The individual sites are only connected through yours, making them seem unrelated and ensuring that the links look natural. There are two schools of thought about PBNs and how they are going to work in 2019. The first is that they are going to be a valuable tool in helping websites with link building, an important SEO strategy. If you take the time to find a good PBN, you can get all the benefits without any of the drawbacks. Unfortunately, it isn’t always easy to find a reputable PBN. As a result, many SEO experts speculate that Google is going to start cracking down on PBNs, penalizing sites that are caught using them. While it is a risk, some new brands may find it a worthwhile one to take, especially if they have found a quality PBN.
One SEO trend that is the same from one year to the next is the importance of staying on top of Google updates. The end of 2018 saw Google focusing more on mobile indexing and site speed than other aspects, making them key for the first part of 2019. One of the biggest, but less talked about, updates was that Google is starting to engage in mobile-first indexing. This means that the mobile version of your site is going to be crawled, indexed, and appear in search engine results before your desktop version. As a result, you should be sure that your website is responsive and that your mobile version is user-friendly.
Link building comes and goes as a SEO trend, but in 2019, it is definitely here to stay. Google has publically stated that, going forward, content and links are going to be the two biggest ranking factors. Reviewing your website and building your links should be how you kick off 2019. There are a few link building techniques that may work for you:
1 Only build backlinks to reputable sites
2 Link to authoritative sites wherever possible, such as popular journals and news organizations
3 Avoid linking to too many websites that are in the same niche as you
4 Build relationships with other influencers in your niche as well as in fields closely related to yours
5 Include internal links wherever possible (one per post is typically ideal)
6 Avoid blackhat linking techniques, such as paying for backlinks from questionable service providers, as these strategies can backfire.
Thinking About Voice Search
Approximately 40 percent of adults use voice search to get answers from Google. With that in mind, it makes sense that search terms are getting longer and longer, since we are now searching in sentences as well as shorter keywords. This is definitely going to play a role in how SEO evolves throughout 2019. Part of this is going to be optimizing your content for voice searches, which means focusing on questions and providing answers. Long-tail keywords are going to be incredibly important, as is giving the answer within the same paragraph.
Content is King
Some trends never die, and the push for high quality content is not ever going to go away. While Google does crawl your websites for speeds and keywords, it also does consider the general quality of your content. In addition, clicks and page views are also incredibly important ranking factors. As a result, you need to be sure that you have content on your page people actually want to read, watch, or review. Creating sharable content increases your page views while also giving you a shot at free advertisement. If a post is informative or entertaining enough, there is a good chance that your existing audience is going to share it with their friends, increasing your company’s exposure.
Trying to get your brand’s message out to the masses can sometimes feel like whispering into a void, but when you implement good SEO strategies, you can find yourself edging out the competition. It is important to invest in this area, as it is part of your online marketing strategy just like ads and promoted posts are. Consider hiring a company to do this work on your behalf if you lack the time or familiarity to be sure that your brand succeeds.