What is the Best CMS (Content Management System) Platform for SEO?
Having an online presence is crucial for all brands. Most consumers visit a company’s website at least once before deciding to buy a product or service from that particular brand over others. Your website can provide your customers with information about your industry, a catalogue of products, content information, and more. However, creating an entertaining, informative, and user-friendly website can only take you so far – you need to be sure it is reaching as many eyes as possible if you want your brand to succeed. Choosing the right CMS platform is a key part of this success.
What is a CMS?
A CMS is a content management system. This is a software application or series of applications that are used to create and manage a website. Most CMS platforms are easy to use without extensive knowledge of coding, making them an incredibly popular way for all brands to establish a web presence. WordPress is one of the most popular CMS platforms, though there are others.
Ideally, the CMS you choose should be easy for you to use without learning how to code. While you may hire a developer to tweak the site to your particular specifications, you should be able to routinely post new content without difficulty. The platform should also offer you with responsive layouts, so your content looks good regardless of which device your visitors use. Finally, content should load quickly. Users don’t want to wait around to see what image you have selected or for the rest of the article to load.
CMS and SEO
CMS platforms can make implementing good SEO strategies incredibly easy or virtually impossible. For example, CMS platforms like Wix do not by default give you the ability to edit or even enter customized meta-descriptions or to access the back end to give your content alt tags where necessary. This can dramatically impact your ability to implement the SEO strategies you want. However, other platforms give you a range of options, organically or through easy to use plugins that allow you to modify your meta descriptions, title tags, and more without extensive coding knowledge.
Learning more about the CMS platforms available to you, along with the benefits and drawbacks of each one, is the best way to select a platform that you can use to boost your search engine result rankings.
WordPress is probably the most infamous CMS platform online. Over 75 million websites are hosted on WordPress’ paid platform, with an additional 40 million hosted on their free one. Users who opt for the paid platform can benefit from a range of SEO-related plugins to make implementing you SEO strategy easy. This makes it ideal for those who want a lot of optimization but have limited CMS maintenance knowledge. Plugins like WordPress SEO Plugin and Yoast give everyone, even those who know very little about SEO, the ability to create SEO-enriched posts.
You can select one of thousands of themes, many of which are responsive, and then tailor them to fit with your brand’s image or your website’s needs. There are turnkey WordPress developers who specialize in taking pre-made themes and altering them for various purposes, so you don’t even need to know how to work with the backend at all if you prefer to stay out of that end of the business. Once your site is created, it is easy to log in and update content or create new posts. If you install a plugin like Yoast, a box appears at the bottom of every page, giving you quick and easy access to the SEO details for that page. These plugins even scan the page, letting you know if you have used the keyword enough, and may even offer you suggestions on how to improve.
There are very few downsides to using WordPress as a platform, thanks to its ability to be customized in almost any way you need to suit your brand.
Conclusion: WordPress is one of the best CMS platforms for SEO.
Joomla is another popular CMS, with nearly three million sites being hosted on that platform. With one-click installation, the process is relatively quick and easy. Additionally, users can benefit from e-commerce extensions for online stores. There are also plugins and modules you can use to improve user experience while on your site.
Unfortunately, it is not as intuitive as WordPress, which is why many users avoid it. Adding new posts is relatively easy but amending existing content can be somewhat of a challenge. There are ways you can optimize your SEO, but it takes extensive knowledge to do so. Joomla recommends that al new users review its tutorials before trying to implement SEO strategies on their own. Advanced users may enjoy this feature, however, as you can easily micro-manage your SEO strategies.
Conclusion: Joomla is a great CMS platform, but only for those who are familiar with coding and SEO.
Picking out the right CMS platform is an important decision, especially if you want to avoid migration later on down the road. Make sure you keep your skill level in mind when you select a platform, to be sure you can benefit from your SEO strategies without stress or hassle.