What is Web 2.0 and how to use it in SEO
How to Use Web 2.0 Properties in SEO
One of the fastest and easiest ways to optimize a website was link building. That, along with proper use of anchor text and keywords, helped a site soar to the top of search engine result pages. Unfortunately, disreputable developers abused the practice of link building, sacrificing quality content for pages filled with keywords in non-sensical positions, linking back to the income-earning site. Google caught on to this fact and started penalizing pages that abused link building. However, when done right, link building can still be an effective SEO strategy. This is where web 2.0 properties come in.
What Are Web 2.0 Sites?
With web 1.0, a lot of technical knowledge was required to create your own website. Most pages were static, and developers needed to be intimately familiar with multiple coding languages, possess expensive software, and have a ton of time available. Web 2.0 has changed all of this, by offering users the ability to create pages with their own unique URLs on multiple platforms like social media sites, forums, and content management systems. Examples of web 2.0 sites include Facebook, Twitter, WordPress, and SquareSpace among others.
What Are the Benefits of Web 2.0?
Most companies use web 2.0 sites as well as a main site to help with link building and to establish authority. The main site is typically not hosted on a web 2.0 platform, but secondary sites are. These secondary sites then contain backlinks to your main site. There are a few key benefits to this approach:
- Web 2.0 sites are excellent at generating referral traffic, as many of them have their own built-in communities or users
- Web 2.0 sites have pre-established domain authority, and also let you link back to your site in profiles and bios, making them perfect for backlinking
- Most web 2.0 sites are free, making them an incredibly useful marketing tool
Web 2.0 SEO Strategies that Work
There are a few Web 2.0 strategies you can use. The first is to build a social media presence, both for your brand and for you personally. This includes creating personal profiles and answering questions or making comments on topics that are relevant to your industry. Where applicable, include links to your main site in your responses.
Once you have your social media presence established, you should next move on to creating numerous accounts with web 2.0 content management systems, like WordPress, Weebly, and Blogspot. These accounts should be separate and distinct from the one used to create your main site. Make sure your URLs are relevant to your industry, contain relevant keywords, but are all slightly different. For example, if your main site is about jam, each one of your Web 2.0 sites should contain a different keyword that you are trying to rank for:
- JennysJam.com (main site)
This variety makes these Web 2.0 sites appear unrelated to your main one, ensuring that any backlinks generated appear organic.
Publish Good Content
When it comes time to publish content on your Web 2.0 site, make sure it is high-quality content. It should look and read like any other article or post that could be shared. Additionally, content linking back to your main site should be published on a regular basis. You can’t simply publish one article per Web 2.0 site and leave it at that.
If words are not your thing or you are struggling to create the volume of content you need to ensure that each Web 2.0 site looks legitimate while also keeping up with your main site, consider outsourcing. There are a number of writing services you can turn to, or you can even ask your talented friends and family members to help contribute with you adding in the links you need right before publication. There are article spinning services you can use to create a lot of content in a hurry, but they are not recommended, especially not for your main site.
A Note About Excessive Backlinking
As mentioned, Google generally frowns upon excessive backlinking, despite it being an effective SEO strategy. The best way to avoid detection by Google is to ensure that your Web 2.0 links add value to your site. Remember that your content needs to be coherent, legible, and hold some appeal to your readers. Using spammy language and publishing non-sensical content filled with backlinks is the fastest way to get your site penalized by Google. Instead, use your Web 2.0 backlinks as naturally as possible. While you can play around with anchor text and keywords, avoid stuffing the page with them.
Web 2.0 properties can be invaluable for SEO. Simply by increasing the number of backlinks to your site, both ones you have created and the organic ones that naturally come from having a profile on one of those platforms, you can expect to see your search engine result ranking rise.