Common SEO Mistakes (and How to Fix Them)

Audit enough sites in the adult, casino and cannabis space and you stop being surprised: the same handful of mistakes costs the same rankings, over and over. The good news is they're all fixable, and fixing them usually moves the needle within a quarter.

Burying money pages three clicks deep

The pages that make you money should be one click from the homepage and linked from everywhere relevant. If your top category or service page isn't in the main navigation, you're telling Google it doesn't matter.

Redesigning without redirects

The most expensive mistake on this list. Every rebuild must ship with a one-to-one 301 map from old URLs to new. We've seen businesses lose five years of rankings in a weekend because an agency skipped this.

Thin location pages at scale

Fifty near-identical city pages don't rank — they get filtered. Fewer, genuinely differentiated location pages with local proof beat mass-produced templates every time.

Buying links from the wrong places

Casino-spam link farms in ten languages are radioactive. If a site sells placements to anyone with a PayPal account, its links pass no value and can drag you into a manual action. Relevance and editorial standards are the filter.

Ignoring structured data

In filtered niches, schema is how you communicate clearly with machines that are already suspicious of your vertical. Organization, Service, Product, FAQ and Article markup are the minimum set.

No measurement beyond 'traffic'

If you can't see rankings by page, conversions by landing page, and (now) AI citations by question, you can't steer. Set up the dashboard before spending another pound on content or links.