Terms of Service

Last updated: 24 October 2026

1. About us

AdultSEO.com is a trading name of SBG Trading Ltd, a company registered in England and Wales under company number 07367739, with its registered office at 20–22 Wenlock Road, London, N1 7GU. Email: contact@adultseo.com.

These terms apply to every service we provide and to your use of https://www.adultseo.com. Your written order confirmation (the scope and invoice we send you) forms part of the contract. If the order confirmation and these terms conflict, the order confirmation wins.

2. Business customers only

We sell to businesses, not consumers. By ordering you confirm that you are acting for a business, that you are at least 18, and that you have authority to bind the business you represent. Because you are not a consumer, consumer cancellation rights do not apply.

3. How a contract is formed

Submitting an order or enquiry on this site is a request, not a purchase. A contract exists only when we confirm your order in writing with a scope and an invoice. We may decline any order without giving a reason.

4. Fees and payment

Prices are in pounds sterling. VAT is added where applicable.

Monthly services are invoiced monthly in advance. One-off projects are invoiced as stated in the order confirmation. Unless the invoice says otherwise, payment is due within 7 days, and work begins once the first payment clears.

If an invoice is unpaid, we may pause work until it is settled and charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998.

Third-party costs, such as paid placements, premium tools, domains or hosting, are only incurred with your prior written approval and are passed on at cost.

5. Term and cancellation

Monthly services run month to month unless your order confirmation states a minimum term. Either of us can end a monthly service by giving 30 days’ written notice by email. Fees for the notice period remain payable, and work continues during it.

One-off projects cannot be cancelled once work has started. If you cancel before completion, you pay for work done to that point; anything you have paid for undelivered work is refunded.

6. What we do

We will provide the services described in your order confirmation with reasonable skill and care, deliver what it specifies (such as content, placements, technical fixes, automations and reports), and report to you honestly on progress.

7. What we cannot promise

Search engines and AI assistants are run by third parties who change how they work without notice. We do not guarantee any specific ranking, traffic level, revenue, or citation by any AI platform, and no statement on this site or from us should be read as such a guarantee. Past results do not promise future ones.

8. What you are responsible for

You agree to give us accurate information, timely access to the systems we need and prompt approvals. Delays on your side may delay delivery.

You are responsible for your website, products and content, and for complying with the laws that apply to your business. That includes age verification, licensing (for example gambling licences), advertising rules, consent and record-keeping for anyone who appears in your content, and data protection. You confirm that anything you ask us to publish or promote is lawful and that you have the rights to it.

You will indemnify us against claims, losses and costs arising from your content, your products or your breach of the law.

9. Work we will not do

We work only with businesses operating lawfully where they trade. We will not work on, and may end an engagement immediately over, content involving anyone under 18, non-consensual content, trafficking or exploitation, or any other illegal content or activity. If we end an engagement for this reason, no refund is due for work already done.

10. Search engine guidelines and links

We work within published search engine guidelines. Link acquisition always carries some risk of a search engine taking action, and we will explain the approach before we begin. We will not use techniques that knowingly breach those guidelines without your written agreement.

11. Intellectual property

Once you have paid in full, you own the deliverables we create specifically for you, such as written content, page designs and configuration. We keep ownership of our own tools, code libraries, templates, methods, report software and know-how. Where a deliverable uses them, you get a non-exclusive licence to use them for your business. Access to GEO report dashboards and hosted automations lasts for as long as you subscribe.

12. Confidentiality

Each of us will keep the other’s confidential information private and use it only for the engagement. We will not name you as a client or publish your results without your written permission. This clause survives the end of the contract. We will sign a separate NDA on request.

13. Data protection

Each of us will comply with UK data protection law. Where we process personal data on your behalf, such as data held in your analytics, CRM or website, we do so only on your instructions, keep it secure, use only appropriate sub-processors, and delete or return it when the engagement ends. Our privacy policy explains how we handle our own data.

14. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot legally be limited.

Subject to that, we are not liable for loss of profits, revenue, business, goodwill or data, or for any indirect or consequential loss. Our total liability arising from the contract is limited to the fees you paid us in the three months before the claim arose.

15. Ending the contract early

Either of us may end the contract immediately by written notice if the other commits a material breach that is not put right within 14 days of being notified, or becomes insolvent. We may also end it immediately under clause 9, or if invoices remain unpaid 30 days after they fall due.

16. Events outside our control

Neither of us is liable for delay or failure caused by events beyond reasonable control, including outages or policy changes at search engines, AI platforms, hosting providers or payment providers.

17. General

These terms and your order confirmation are the entire agreement between us. We may update these terms; changes apply to existing clients 30 days after we notify them. Neither of us may transfer the contract without the other’s consent. No one else has rights under it under the Contracts (Rights of Third Parties) Act 1999. If any part is found unenforceable, the rest still applies.

18. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

19. Using this website

This site provides general information about our services. It contains no explicit content and is intended for business audiences aged 18 and over. Do not copy its content without permission.